Hartford & New Haven DMA
The DMA is the nation’s 30th largest and home to a highly affluent and educated resident population with substantial buying power. We rank 7th of the 210 DMAs on median household income, and 30% of our adult population has a college degree which is 12% higher than the national average.
The DMA is home to a vibrant mix of large and local businesses with several divisional and corporate headquarters of Fortune 500 businesses. We also host many world-renowned tourist destinations, a busy international airport and are situated midway between New York City and Boston.
CT1 Media reaches 1,537,288, or 74% of all adults in the Hartford & New Haven DMA each week. CT1 audiences have a mean household income of $83,744.
|Total Retail Sales:||$36.1 billion|
|Total Effective Buying Income:||$67.5 billion|
Source: Nielsen Claritas 2013; Scarborough 2013 Release 2
Hartford Metro CBSA
Hartford Metro/Core-Based Statistical Area (CBSA)
The Hartford Metro hosts our state capital and a vibrant mix of businesses, cultural and educational assets in addition to encompassing one of the nation’s most affluent and...
New Haven Metro CBSA
New Haven Metro/Core-Based Statistical Area (CBSA)
The New Haven Metro is a major center for business activity, architecture, entertainment/culture, and world-class research and education. Yale University is a major employer in the Metro...