Hartford & New Haven DMA

The DMA is the nation’s 30th largest and home to a highly affluent and educated resident population with substantial buying power. We rank 7th of the 210 DMAs on median household income, and 30% of our adult population has a college degree which is 12% higher than the national average.

The DMA is home to a vibrant mix of large and local businesses with several divisional and corporate headquarters of Fortune 500 businesses. We also host many world-renowned tourist destinations, a busy international airport and are situated midway between New York City and Boston.

CT1 Media reaches 1,537,288, or 74% of all adults in the Hartford & New Haven DMA each week.  CT1 audiences have a mean household income of $83,744.

2013 Data

Total Population:    2,650,645
Total Households:    1,034,324
Total Retail Sales:    $36.1 billion
Total Effective Buying Income:    $67.5 billion

Source: Nielsen Claritas 2013; Scarborough 2013 Release 2


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