No matter what your category of business, we’ll develop a customized marketing plan for your brand. We help you define your goals and objectives, zero in on your target audience and give you high-profile visibility in the products your customers are using and experiencing.
Automotive
Each week, CT1 Media reaches 78% of all DMA adults with plans to purchase or lease a new car in the coming year. We deliver both shoppers with more moderate planned price points reaching 70% planning to pay up to $30,000 as well as the luxury...
Consumer/Retail
Our DMA is an excellent target for retail business. In 2012, $4.6 billion was spent on retail apparel alone which was 12% higher than the national average. Each week, CT1 Media’s product portfolio reaches 1.38 million past-year purchasers of...
Dining/Food
1.85 million (94%) DMA adults dined out in the past month. More than half (50%) dined at a sit-down restaurant three or more times, while one of five (17%) visited an upscale restaurant. CT1 Media’s products reach 81% of both groups each week....
Education
CT1 Media products put you in touch with the vast majority of the DMA’s educational prospects. Each week, CT1’s portfolio reaches 292,000 DMA households with teens aged 12-17 who will be making college decisions in the coming years. Each...
Entertainment
Let CT1 Media put you in touch with the substantial opportunity presented by the DMA’s entertainment-minded prospects. Each week, CT1’s portfolio reaches 78% of the 1.9 million adults who had visited a local entertainment venue in the past...
Financial
CT1 properties deliver the best targets for financial services products. On a weekly basis, we reach 83% of $100k+ households and 81% of households that are currently using financial professionals. 84% of Wall Street Journal readers in the DMA...
Grocery
CT1 properties are the right choice for serving up the DMA’s grocery market. In 2012, the DMA spent $6.4 billion on food at home which is $6,134 per household and 5% higher than the average US household. Close to 1 million (826,000) of the...
Health
Hartford & New Haven DMA adults are very engaged in the health category. Nine of 10 (93%) are covered by group or individual health insurance plans for a total of 1.9 million people. In the past year, 93% of all DMA adults have purchased...
Home Decor/Electronics
828,000 DMA adults plan to purchase furniture, major appliances or home-based consumer electronics in the next year. CT1 Media’s portfolio reaches 77% of those prospects each week as well as 83% of those who spent $3,000 or more on furniture...
Political
Our portfolio connects you with a large majority of likely voters. Each week, we reach 79% of all DMA registered voters, 1.32 million, and 82% of our combined audiences are registered to vote. More than half (51%) of the DMA always votes in...
Real Estate
Our DMA is a great target for real estate. Among the nation’s largest* DMAs, we rank #1 in ownership of any real estate and 3rd in ownership of both investment real estate and vacation/weekend home real estate. Seven of ten (71%) of DMA...
Recruitment
Each week, we reach 77% of job seekers who have attended a job fair in the past year, 85% of those who have used the Internet for a job search in the past month and 72% of those who plan to search for a job in the coming year. Put CT1’s...
Sports
Connecticut has a vibrant base of sports fans. Just about 1 million (870,000) of DMA adults describe themselves as “very interested” in college or professional sports*. Whether it’s watching our broadcast coverage of the NFL or MLB,...
Travel
Connecticut is a great target for travel businesses, with total travel spending of $2.6 billion and average annual household expenditures of $2,506 which is 21% higher than the national average. Just about a million (912,000) DMA adults flew...