Our diverse portfolio of products reaches every kind of consumer, every day. Regardless of whom you want to reach and where they live in Connecticut, CT1 Media can help you tell your story to the people who matter most to you.
Ages 18-34
We reach 3/4ths (76%) of all adults aged 18-34 in our DMA each week for a total of 439,000. They engage with several of our products- particularly our websites (cars.com, ct.com), the Advocate weeklies and WCCT. They read and contribute to blogs...
Ages 18-49
Each week, more than 858,000 adults aged 18-49 view, read or visit one or more of our properties- which represents 77% of all DMA adults in this highly sought-after age group. They are news gatherers- engaging with FOX CT and The Hartford...
Ages 25-54
CT1 properties reach 77% of all DMA adults in the age group for a total of 821,000. Each week this age group engages with all our primary properties: The Hartford Courant in print and online, Hartford Magazine, FOX CT and ctnow.com as well as the...
Ages 35+
Just over 8 of 10 (78%) DMA adults in this age group look to CT1 media for their information needs. Our total reach of this demo is 1.17 million. Our print products, The Hartford Courant and Advocate weeklies, index highly. FOX CT, also popular...
Ages 55+
579,000 DMA adults (78%) in this age group interact with CT1 Media products weekly. They are 20% more likely to read The Hartford Courant and are very interested in business content, both national and local news coverage as well as lifestyle...
College grads
CT1 Media has the products and content that attract this audience. Each week 504,000- 79% of all in the DMA- view, visit or read CT1 Media products. They index 120 and higher for our websites, television stations and print products. They are...
HHI $25K - $49K
CT1 Media reaches 71% and 381,000 DMA adults in this household income bracket. WCCT is their highest-indexing product followed by our print products and FOX CT. They are most interested in local news, entertainment and health content.
HHI $50K - $74K
Nearly 8 of 10 (77%) DMA adults in this income bracket seek out CT1 Media properties each week accounting for a total of 293,000. Their highest indexing choices are ct.com and the Advocate weeklies and ctnow.com. Interests include automotive,...
HHI $75K+
CT1 Media has a full range of products that draw this key audience. We attract a very high proportion of this group- 83% which represents 745,000 DMA adults. They index very high on courant.com, ctnow.com, FOX CT and The Hartford Courant and...
Homeowners
Each week, 1.18 million or 80% of all DMA homeowners turn to CT1 Media products. The Hartford Courant in print and online are our highest indexing properties for this group followed closely by FOX CT. They are interested in automotive,...
Kids at Home
Each week, CT1 Media reaches 75% and 564,000 of all adults who reside in DMA households that have dependent children. This audience has high indexing for our websites: ctnow.com, courant.com, ct.com as well as cars.com. Content interests include...
Men
CT1 Media reaches more than 795,000 (80%) of all adult males in the DMA each week. They index highest on the Advocate weeklies followed by FOX CT, The Hartford Courant and ctnow.com. Their content choices focus on sports, business, automotive...
Women
Numbering over 800,000 (813,000) and accounting for 75% of all women in the DMA, CT1’s female audience engages with virtually all our primary properties each week. They index highest on courant.com, FOX CT and The Hartford Courant. Key areas of...